TASK: Appointed November 2007 to promote this young fashion brand to near 'designer level' status via product publicity and profile features and to support applications to London Fashion Week
METHOD: one to one meetings with fashion journalists, press open days in Central London, introductions to key personnel at LFW and On/Off, approaches to feature writers on specialist and consumer publications
RESULTS: during the month of LFW features on front cover, profile feature and product publicity in Drapers, major spread in Eve, profile features in Angel and Fabric magazines. Coverage resulted in acceptance as exhibitors at both LFW and On/Off (the latter not taken up) in Feb 08
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