TASK: Reinvent and rebuild an eighties fashion brand; increase demand and distribution; gain maximum targeted exposure to reach style conscious consumers
METHOD: PR dedicated to raising the profile via product placement and features in style and fashion media; celebrity endorsement, presence in music videos and film; support at London Fashion Week, liaison with press offices of key stockists. Due to small budget basic PR tools were used which included two Press Open Days a year.
RESULTS: Major coverage in targeted men's and women's media including regular product coverage in style and fashion media plus consistent profile building features in the national press. Celebrity endorsement (Kylie Minoque, Keira Knightley, Ms Dynamite and Beth Orton etc.) and in films and videos including Love Actually and Calcium Kid.
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