TASK: Appointed November 2002 to launch and support the brand with PR as the sole marketing activity
METHOD: Product placement; press days; exhibition support; celebrity placement; retailer involvement with leading department stores; charity links to Music Therapy and Marie Curie Cancer Care; third party partnerships with Lee Stafford hairdressing and Kenzo toiletries
RESULTS: Substantial national and regional trade and consumer media coverage, celebrity endorsement, instant brand recognition, Company magazine's High Street Award nominee.
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