TASK: Launch the first collection in the UK to drive sales and consumers to website and generate retail interest
METHOD: Product placement in national and regional media including magazines, newspapers, e-zines and broadcast over a six month period
RESULTS: Established Emobi as a 'must have' swimwear brand amongst fashion journalists and generated substantial website sales via the fashion editorial coverage in high end glossies, celebrity magazines, national newspapers and on the web in e-zines. Client also intends to utilise coverage to recruit a UK agent.
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