TASK: Create a buzz amongst parents and educationalists about the first Independent Schools Show this millennium. Develop third party partnerships and work in tandem with the promotions company. 6 month project
METHOD: Target media aimed at parents and schools and utilise websites to create hyperlinks. Develop the show as the definitive 'one stop shopping' venue for fee paying schools and a must-visit event. Editorials as well as advertorials utilised plus a constant stream of press releases related to education news and feature stories provided by the schools.
RESULTS: Consistent coverage on the web and in target publications/websites aimed at parents commencing September 07.
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