Case Study: Independent Schools Show 2007

TASK: Create a buzz amongst parents and educationalists about the first Independent Schools Show this millennium. Develop third party partnerships and work in tandem with the promotions company. 6 month project
METHOD: Target media aimed at parents and schools and utilise websites to create hyperlinks. Develop the show as the definitive 'one stop shopping' venue for fee paying schools and a must-visit event. Editorials as well as advertorials utilised plus a constant stream of press releases related to education news and feature stories provided by the schools.
RESULTS: Consistent coverage on the web and in target publications/websites aimed at parents commencing September 07.

Case Study: Padders

TASK: 05/06. Support the positioning of the brand as comfortable, healthy footwear; extend the brand to a braoder customer base; build the database; support retailers and update the perceived image
METHOD: Advised on the creation of a newsworthy colourful collection; Diana Moran, the Green Goddess, appointed as the 'face' of Padders; Omnibus survey and syndicated radio tape on healthy footwear; appointment of leading reflexologist as consultant; association with Look Younger Live Longer (Hamlyn's book to be published 05); Nivea Blue Notes advertorial published with Mail on Sunday
RESULTS: Radio coverage on 16 stations, endorsement by Opinion Formers plus usage on POS and brochures; specialist and consumer press company profiles; link to targeted book; database extension via competition entry; third party partnership with Nivea; on line hyperlinks; association with health and fitness

Broad Knowledge Of...

- National & Regional Consumer Publications
- Business Media
- Specialist & Trade Press
- National & Regional Broadcast
- Websites, e-zines, social networking & blogs

Examples of Celebrity Endorsement

Examples of Coverage on Television, Radio and Websites

Examples of Coverage in Consumer Press

THE RED HOT ETHOS

" To deal with clients, the media and suppliers, with integrity, honesty and responsibility."

What Others say about us.....

- "Red Hot live up to their name -- really efficient and always great, interesting merchandise with something quirky for all we fashion individualists"
Avril Groom, Fashion Features freelance, FT How to Spend It magazine

- "Red Hot PR is a joy to work with. Always ahead of the game with their predictions and fast on the draw with their responses, it is an agency that never fails to come up with the goods!"
Features, Sunday Times Style

- "Everyone at Red Hot has always been incredibly helpful, prompt and diligent. They always do a superb job for their clients--and they are very nice to work with!"
Calvary Avansino, Vogue

- "Red Hot PR has its finger on the pulse of fashion and represents some of Britain's coolest up-and-coming designers. They are always efficient and prompt and are a pleasure to deal with"
Kinvara Balfour, Fashion Writer and Editor, Daily Candy, Vogue

- "Unlike so many other PR agencies, Red Hot know our readership and only approach us with relevant stories which is immensely helpful"
Maggie Davis, Consume Editor Time Out

- "Red Hot are brilliant: creative, energetic and focussed. Hard core yet heart centered! I rely on them as a major source of inspiration and good business sense."
Ike Rust, Menswaer Senior Tutor, Royal College of Art

- "One of my favourite PR agencies, which I love not just for their super efficiency and helpfulness, but for their interesting and eclectic mix of clients"
Mary Norden, Interiors Director Red

- "I've always found Red Hot PR to be thoughtful and intelligent when handling their clients and approaching me with stories, plus they are fast and accurate when dealing with my queries. They're one of my favourite pr companies!"
Features Editor, Elle Magazine

- "Active on the phone and always send relevant samples to the features we have on This Morning...keep us in picture with intersting stories, new product or something in keeping with current news. We're glad to say that we have a great relationship with Red Hot PR and always look forward to working with them"
Helen Boyle, Fashion Producer, This Morning. ITV

Case Study: Emobi Swimwear

TASK: Launch the first collection in the UK to drive sales and consumers to website and generate retail interest
METHOD: Product placement in national and regional media including magazines, newspapers, e-zines and broadcast over a six month period
RESULTS: Established Emobi as a 'must have' swimwear brand amongst fashion journalists and generated substantial website sales via the fashion editorial coverage in high end glossies, celebrity magazines, national newspapers and on the web in e-zines. Client also intends to utilise coverage to recruit a UK agent.

Case Study: Fred Bare (Men's and Women's Headware Collection)

TASK: Reinvent and rebuild an eighties fashion brand; increase demand and distribution; gain maximum targeted exposure to reach style conscious consumers
METHOD: PR dedicated to raising the profile via product placement and features in style and fashion media; celebrity endorsement, presence in music videos and film; support at London Fashion Week, liaison with press offices of key stockists. Due to small budget basic PR tools were used which included two Press Open Days a year.
RESULTS: Major coverage in targeted men's and women's media including regular product coverage in style and fashion media plus consistent profile building features in the national press. Celebrity endorsement (Kylie Minoque, Keira Knightley, Ms Dynamite and Beth Orton etc.) and in films and videos including Love Actually and Calcium Kid.

Case Study: Ollie & Nic (Handbags)

TASK: Appointed November 2002 to launch and support the brand with PR as the sole marketing activity
METHOD: Product placement; press days; exhibition support; celebrity placement; retailer involvement with leading department stores; charity links to Music Therapy and Marie Curie Cancer Care; third party partnerships with Lee Stafford hairdressing and Kenzo toiletries
RESULTS: Substantial national and regional trade and consumer media coverage, celebrity endorsement, instant brand recognition, Company magazine's High Street Award nominee.

Case Study: Pyrus (Young Womenswear)

TASK: Appointed November 2007 to promote this young fashion brand to near 'designer level' status via product publicity and profile features and to support applications to London Fashion Week
METHOD: one to one meetings with fashion journalists, press open days in Central London, introductions to key personnel at LFW and On/Off, approaches to feature writers on specialist and consumer publications
RESULTS: during the month of LFW features on front cover, profile feature and product publicity in Drapers, major spread in Eve, profile features in Angel and Fabric magazines. Coverage resulted in acceptance as exhibitors at both LFW and On/Off (the latter not taken up) in Feb 08

Case Study: Goddiva.co.uk (fast fashion Womenswear)

TASK: to launch Goddiva.co.uk retail website in June 2007 and establish the brand as a leading 'fast fashion' brand on-line and in the celebrity and national media
METHOD: Agency approached Express Newspapers with the concept of a 'commissioned celebrity brand'. A contract guaranteeing minimum coverage in exchange for a % of sales was agreed whilst permitting generation of coverage in competitive publications. Editorial is increasing on a weekly basis.
RESULTS: consistent coverage on-line and in celebrity media as well as guaranteed coverage in Express Newspaper publications. Celebrity placement with Coleen's Real Women, Rachael Tennet (Miss GB), the Sugarbabes, stars of Hollyoaks and with Britian's Next Top Model. Owing to the success of the brand the agreement with Express Newspapers was brought to a close by Goddiva in 2008.