TASK: 05/06. Support the positioning of the brand as comfortable, healthy footwear; extend the brand to a braoder customer base; build the database; support retailers and update the perceived image
METHOD: Advised on the creation of a newsworthy colourful collection; Diana Moran, the Green Goddess, appointed as the 'face' of Padders; Omnibus survey and syndicated radio tape on healthy footwear; appointment of leading reflexologist as consultant; association with Look Younger Live Longer (Hamlyn's book to be published 05); Nivea Blue Notes advertorial published with Mail on Sunday
RESULTS: Radio coverage on 16 stations, endorsement by Opinion Formers plus usage on POS and brochures; specialist and consumer press company profiles; link to targeted book; database extension via competition entry; third party partnership with Nivea; on line hyperlinks; association with health and fitness
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